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Why Do You Need Social Media Expertise? Dark Social Media May be the Answer

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With many social media platforms being free and open to the public, many businesses are running social media sites on their own to try and save money on a professional. While this might work if the business only has one platform or a dedicated staff member to monitor the sites, it might be detrimental to your name brand if you are not allocating enough of your resources and time to effectively run it.

There are lots of advantages to social media with communication tools built in to speak to a big crowd of customers and potential customers but also a way to speak to individuals one on one. That’s why businesses like to utilize this tool. It is a one stop shop to communicate with your customer and to raise brand awareness. You can even pay for ads to show to people who are not your customer and track who sees it, where they are from, and invite them to like your business page for future communication.

However, social media is not a one stop shop to fix every problem. Joyce Rosenberg warns that small businesses especially are trying to be on all social media, but that’s not always best for the business. A business needs to know its audience and which social media is best to reach that audience. The message also needs to shift based on what social media platform one uses. It can’t be a post that transfers exactly from facebook, to twitter, to instagram, to linkedin.

Even when you are focusing your message to the platform or platforms that work best for you, there is still the problem of Dark Social Media.

Dark Social Media is similar to the traditional marketing of “word of mouth.” It’s not easily tracked. There are sites like snapchat, facebook messenger, and more that people use to communicate and they may or may not be talking about your business.

So how much of social media is dark social media? Hootsuite estimated that 82% of content shared on mobile was done through dark social media. That’s a large amount that businesses cannot really get a grasp if it is good or bad things being shared. That means that businesses only get to control the message of their brand on about 18% of social media. With that limited amount, it is very important for businesses to use social media to its fullest extent and to get the best return on investment (ROI).

Veldeman, Praet, and Merchant found that “80% of B2B U.S. companies find social media very challenging, showing a need for more knowledge, resources, and confidence. Similarly, many Dutch (28%) and U.K. (30%) B2B companies, active on social media, work without  a strategy, missing out on several opportunities.”

Businesses are not alone, but there is help with social media. Do not miss an opportunity because of your social media management. Control your business message with social media.

Resources:

 

  • The 60 Second Marketer: 4 Social Media Metrics You should be Paying Attention to. Chatham: Newstex, 2017. ProQuest. Web. 3 Oct. 2017. Web.
  • Rosenberg, Joyce. (2017), “With many social media options, small businesses need focus,” AP Financial. Web.
  • Veldeman, Céline, Ellen Van Praet, and Peter Mechant. (2017), “Social Media Adoption in Business-to-Business: IT and Industrial Companies Compared,” International Journal of Business Communication, Vol. 54, Issue 3, pp 283-305.
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+ Advertising

Do You Know the Different Types of Advertising?

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social-media Globe

You know you need to advertise, but which way is best? How do you get the most out of what you pay for?

There are so many ways to advertise in the modern age. We have the advertising options broken down to three parts.

The fastest growing and most well known, is the online or digital advertising. This is a huge section of advertising right now. Here are just a couple of advertising places that you can advertise:

  • Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and other social media options
  • Google Ad Words
  • Digital Publications
  • Podcast Ads
  • Email Newsletter
  • And More!

Print media has been seen as part of the old days of advertising but there are different ways to use each platform. Just like digital, there are a number of options out there:

  • Newspapers and Magazine Ads (Don’t Forget Student Newspapers at Colleges)
  • Direct Mailing
  • Flyers or Cards for Door-to-Door Advertising
  • Convention Giveaways (Don’t Forget the Banners and Table Tents)
  • And More!

The last section we have broken down is what we call Media Advertising. This includes some of the more traditional media options for advertising.

  • Cable
  • Radio
  • Billboard
  • Press Releases (This Can Be Sent to All Media Outlets, i.e. cable, radio, print, digital)
  • And More!

There are always new ways to use advertising to get the word out about a business, product, or service. Finding the perfect audience with those advertising mediums and using each platform to their fullest potential is what we provide. Make your advertising dollars go further with Media Magic. Contact us and let us know how we can help you.

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+ getting started

Desire With A Purpose

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It starts with a desire.

A desire to be better, to do better.

But how do you go from desire, to idea, to implementation?

The path can be winding and misleading. What you thought was attainable on your own might be more work and dedicated time than expected. You might not know exactly what you want or where to start to get the results you are looking for. The winding path is not only just a road caution sign, but a desire driving warning sign. The winding path takes patience and sometimes that can lead desire off the road. You can lose interest and give up on what you set out to do. But you can avoid desire burnout.

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That is where Media Magic comes in. We take care of all the steps in between for you with consulting along the way to make sure we are meeting your needs. Your desire is what drives your business, campaign, and your ambition. Don’t let the unknown stop you from what you want to do. Find out what it takes to get you where you want to be and get there with Media Magic.